And the Winner is..
While we don't create content for awards…
We do appreciate the recognition from our industry peers.
Over the past 12 months our team of content ninjas (and awesome partners) have planned, created and amplified some of the most innovative content the globe has ever seen.
Acknowledging the efforts and efficacy of the ideas, Rogues Gallery was most recently nominated in four categories at the 2018 Social Media Marketing Awards
Our work has spanned 360 live streaming on the Twitter platform for Seven West Media at the Melbourne Cup:
Through to capturing the Archibald Prize's very-first immersive walkthrough amplified on Facebook. ANZ Bank had a challenge: as the major sponsor of the Archibald Prize they needed to drive
awareness and hype about the world-renowned art show into a younger Australian demographic.
Rogues Gallery, partnering on a brief with TBWA, devised an innovative plan to showcase the artwork
in a way never seen before - in a fully immersive 360 walkthrough.
Roghan McKerlie, the founder of Rogues Gallery, has also been nominated for the 2018 Social Media Marketer of the Year.
Roghan has exemplified a leadership role across social media with his proven ability of delivering cutting-edge experiences for both customers and brands.
Roghan understands the heart of any successful social media marketing campaign is the ability to marry narrative with technology. You need a great story, and you need to leverage technology to tell it in an immersive and interactive way.
Roghan McKerlie - Rogues Gallery - On set and creating content
Since Roghan sold his shares in the digital agency Bullseye to Ogilvy, he launched a dedicated content marketing agency and delivered World Firsts both in Indonesia and Australia.
In 2016, Roghan delivered the world’s largest test drive, TRAX – Unlock the City - an amazing race event captured live on the streets of Jakarta over three epic weekends. The event involved Indonesian celebrities Desta and Vincent, as well as members of the public! An omni-channel experience was developed to widen the digital footprint and interactions with users directing the celebratory drivers via Twitter.
In 2017, Roghan created a world-first for a department store and set a new standard for audience immersion delivering Australia’s first 360 live stream on the Twitter and Periscope platforms for the Myer Autumn/Winter Fashion Launch. Reaching over 100,000 viewers and receiving 30,000 “hearts” in just 12 hours the event made global headlines. Rogues Gallery even repurposed a library of 360 and VR video content for the campaign’s landing pages.
360 livestream - rogues gallery - 2017
In 2018, Roghan worked intimately with Real Pet Foods Co, Doctor B’s BARF brand growing its Instagram footprint from zero users to over 5,000 in just three months.
His contributions to the industry extend beyond the commercial successes experienced with Twitter Australia, Seven West Media, ANZ Bank, Real Pet Foods, and Chevrolet, to name a few.
Over the past 3 years, since selling his part ownership in Bullseye Digital to Ogilvy, and starting Rogues Gallery, Roghan McKerlie has presented at numerous social media industry events, including AIMIA, Mumbrella and IBR Conferences.
The feedback from his speaking engagements is always overwhelming positive, with audience feedback both via Twitter and direct to event organisers consistently ranking him as one of the top 3 speakers across the event.